http://www.frankcartagena.com frankcartagena Mon, 04 Feb 2013 09:54:18 +0000 http://www.frankcartagena.com en http://www.frankcartagena.com/POODLE-MONSTER-TRUCK http://www.frankcartagena.com/following/frankcartagena.com/POODLE-MONSTER-TRUCK Mon, 04 Feb 2013 09:54:18 +0000 frankcartagena 4911300 This is one of the reasons I love advertising. One day, you're sitting at your desk thinking a poodle driving a poodle monster truck sounds funny. The next, you're shooting it. Dole - Poodle Monster from Frank Cartagena on Vimeo. This is one of the reasons I love advertising. One day, you're sitting at your desk thinking a poodle driving a poodle monster truck sounds funny. The next, you're... http://www.frankcartagena.com/HASHTAG-KILLER http://www.frankcartagena.com/following/frankcartagena.com/HASHTAG-KILLER Thu, 04 Oct 2012 16:38:08 +0000 frankcartagena 354778 HASHTAG KILLER: FIRST WORLD PROBLEMS A meme-hijacking campaign that, for the first time, set out to end a hashtag rather than promote it. For the anthem commercial, we gathered various 'first world problem' tweets and approached people in Haiti to recite them. But perhaps even more effective is the campaign's series of personalized responses, in which various Haitians consoled those who had used the hashtag on Twitter. The responses were then delivered by WATERisLIFE and a number of celebrities, such as LMFAO, Christina Milian, Michael Ian black and more. Tweet: My son got the wrong toy in his happy meal. #FirstWorldProblems Fullscreen <img src="http://payload.cargocollective.com/1/0/9385/354778/Hashtag_Killers_Print_Exploration_1_9_13_3.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/0/9385/354778/Hashtag_Killers_Print_Exploration_1_9_13_3_o.jpg" data-mid="25255600" border="0" align="left"/> Tweet: I hate waiting a full six months before the dentist will clean my teeth again. #FirstWorldProblems Fullscreen <img src="http://payload.cargocollective.com/1/0/9385/354778/Hashtag_Killers_Print_Exploration_1_9_13_2.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/0/9385/354778/Hashtag_Killers_Print_Exploration_1_9_13_2_o.jpg" data-mid="25255623" border="0" align="left"/> Tweet: I accidentally cut my grapefruit on the wrong axis. #FirstWorldProblems Fullscreen <img src="http://payload.cargocollective.com/1/0/9385/354778/Hashtag_Killers_Print_Exploration_1_9_13_1.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/0/9385/354778/Hashtag_Killers_Print_Exploration_1_9_13_1_o.jpg" data-mid="25255666" border="0" align="left"/> Tweet: Sat in the front row of a movie theater and now my neck is sore. #FirstWorldProblems Fullscreen <img src="http://payload.cargocollective.com/1/0/9385/354778/Hashtag_Killers_Print_Exploration_1_9_13_4.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/0/9385/354778/Hashtag_Killers_Print_Exploration_1_9_13_4_o.jpg" data-mid="25255556" border="0" align="left"/> HASHTAG KILLER: FIRST WORLD PROBLEMS A meme-hijacking campaign that, for the first time, set out to end a hashtag rather than promote it. For the anthem... http://www.frankcartagena.com/CARNIVAL-OOH http://www.frankcartagena.com/following/frankcartagena.com/CARNIVAL-OOH Thu, 31 May 2012 09:03:03 +0000 frankcartagena 3498815 CARNIVAL: THE "FUN" SHIPS The overfed, newlywed and nearly dead. That's who typically cruises. And carnival spends lots and lots of money marketing against that. <img src="http://payload59.cargocollective.com/1/0/9385/3498815/waterslide-escape_1.jpg" width="670" height="670" width_o="1067" height_o="1067" src_o="http://payload59.cargocollective.com/1/0/9385/3498815/waterslide-escape_1_o.jpg" data-mid="18066992" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/0/9385/3498815/zipline_stairs_sm.jpg" width="670" height="538" width_o="800" height_o="643" src_o="http://payload59.cargocollective.com/1/0/9385/3498815/zipline_stairs_sm_o.jpg" data-mid="18276179" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/0/9385/3498815/Liquid Earth.jpg" width="670" height="538" width_o="670" height_o="538" src_o="http://payload59.cargocollective.com/1/0/9385/3498815/Liquid Earth_o.jpg" data-mid="18057920" border="0" align="left"/> Posters to help position Carnival as a fit ship, not a fat ship. <img src="http://payload59.cargocollective.com/1/0/9385/3498815/SQ_Temple.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload59.cargocollective.com/1/0/9385/3498815/SQ_Temple_o.jpg" data-mid="18057947" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/0/9385/3498815/SQ_Bar.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload59.cargocollective.com/1/0/9385/3498815/SQ_Bar_o.jpg" data-mid="18057949" border="0" align="left"/><img src="http://payload59.cargocollective.com/1/0/9385/3498815/SQ_Willpower.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload59.cargocollective.com/1/0/9385/3498815/SQ_Willpower_o.jpg" data-mid="18057950" border="0" align="left"/> CARNIVAL: THE "FUN" SHIPS The overfed, newlywed and nearly dead. That's who typically cruises. And carnival spends lots and lots of money marketing against that. ... http://www.frankcartagena.com/SAMPLE-HEADLINES http://www.frankcartagena.com/following/frankcartagena.com/SAMPLE-HEADLINES Wed, 09 May 2012 09:51:57 +0000 frankcartagena 2247715 CREAM A friend at the agency was opening an ice cream shop. These posters were done as a gift for getting out of advertising. Sales skyrocketed, of course. <img src="http://payload.cargocollective.com/1/0/9385/2247715/Ice Cream3.jpg" width="670" height="1035" width_o="670" height_o="1035" src_o="http://payload.cargocollective.com/1/0/9385/2247715/Ice Cream3_o.jpg" data-mid="17379551" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9385/2247715/Ice Cream2.jpg" width="670" height="1035" width_o="670" height_o="1035" src_o="http://payload.cargocollective.com/1/0/9385/2247715/Ice Cream2_o.jpg" data-mid="17379553" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9385/2247715/Ice Cream1.jpg" width="670" height="1035" width_o="670" height_o="1035" src_o="http://payload.cargocollective.com/1/0/9385/2247715/Ice Cream1_o.jpg" data-mid="17379550" border="0" align="left"/> McDONALD'S <img src="http://payload.cargocollective.com/1/0/9385/2247715/McDonalds Billboard.jpg" width="670" height="582" width_o="1724" height_o="1500" src_o="http://payload.cargocollective.com/1/0/9385/2247715/McDonalds Billboard_o.jpg" data-mid="17380727" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/9385/2247715/McDonalds Billboard1.jpg" width="670" height="582" width_o="1724" height_o="1500" src_o="http://payload.cargocollective.com/1/0/9385/2247715/McDonalds Billboard1_o.jpg" data-mid="17380730" border="0" align="left"/> CARLINO GUITARS <img src="http://payload.cargocollective.com/1/0/9385/2247715/handsAd_v6.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/9385/2247715/handsAd_v6_o.jpg" data-mid="11250744" border="0" align="left"/> BOSTON BOOK FESTIVAL <img src="http://payload.cargocollective.com/1/0/9385/2247715/Dead.jpg" width="670" height="263" width_o="670" height_o="263" src_o="http://payload.cargocollective.com/1/0/9385/2247715/Dead_o.jpg" data-mid="11250750" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9385/2247715/This Happens.jpg" width="670" height="263" width_o="670" height_o="263" src_o="http://payload.cargocollective.com/1/0/9385/2247715/This Happens_o.jpg" data-mid="11250751" border="0" align="left"/> CARNIVAL CRUISE LINES <img src="http://payload.cargocollective.com/1/0/9385/2247715/Polkadot.jpg" width="670" height="613" width_o="1277" height_o="1170" src_o="http://payload.cargocollective.com/1/0/9385/2247715/Polkadot_o.jpg" data-mid="17325455" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9385/2247715/Sticks - Stones.jpg" width="670" height="613" width_o="1277" height_o="1170" src_o="http://payload.cargocollective.com/1/0/9385/2247715/Sticks - Stones_o.jpg" data-mid="17325466" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9385/2247715/Chinese Restaurant.jpg" width="670" height="613" width_o="1277" height_o="1170" src_o="http://payload.cargocollective.com/1/0/9385/2247715/Chinese Restaurant_o.jpg" data-mid="17325472" border="0" align="left"/> CREAM A friend at the agency was opening an ice cream shop. These posters were done as a gift for getting out of advertising. Sales skyrocketed, of course. ... http://www.frankcartagena.com/RESUME http://www.frankcartagena.com/following/frankcartagena.com/RESUME Wed, 18 Apr 2012 14:25:41 +0000 frankcartagena 473863 frankcartagena2@gmail.com 978.793.1230 EXPERIENCE DDB NY // Copywriter New York, NY November 2011-Present Arnold Worldwide // Copywriter Boston, MA August 2010 - November 2011 Hill Holliday // Jr. Copywriter Boston, MA Dec 2008 - August 2010 EDUCATION Option R // Portfolio School via Arnold Worldwide 2008 University of Massachusetts // Marketing, English 2003-2007 AWARDS 2013 – D&AD – NOMINATION 2013 – D&AD – IN BOOK 2013 – CLIOS – SILVER 2013 – CLIOS – SILVER 2013 – CLIOS – BRONZE 2013 – CLIOS – BRONZE 2013 – CLIOS – BRONZE 2013 – ONE SHOW – SILVER PENCIL 2013 – ONE SHOW INTERACTIVE – SILVER PENCIL 2013 – ONE SHOW INTERACTIVE – FINALIST 2013 – ONE SHOW INTERACTIVE – FINALIST 2013 – ART DIRECTORS CLUB – GOLD 2013 – ART DIRECTORS CLUB – GOLD 2013 – ANDYS – BRONZE 2013 – WEBBYS – WINNER 2013 – WEBBYS – WINNER 2013 – WEBBYS – WINNER 2013 – WEBBYS – FINALIST 2013 - AICP - SHORTLIST 2013 - AICP - SHORTLIST 2013 - AICP - SHORTLIST 2012 – YOUNG GUNS INTERNATIONAL – SILVER 2012 – YOUNG GUNS INTERNATIONAL – BRONZE 2012 – YOUNG GUNS INTERNATIONAL – SHORTLIST 2012 – YOUNG GUNS INTERNATIONAL – SHORTLIST 2013 – CREATIVE REVIEW – IN BOOK 2012 – CREATIVE REVIEW – FEATURED PROJECT 2012 – ARCHIVE – IN BOOK 2013 – ARCHIVE – IN BOOK 2013 – COMMUNICATION ARTS – INTERACTIVE ANNUAL 19 2013 – COMMUNICATION ARTS – PHOTOGRAPHY ANNUAL 19 2012 – COMMUNICATION ARTS – FEATURED PROJECT 2013 – RADIO MERCURY AWARDS – FINALIST 2013 – NEW YORK FESTIVALS – SILVER 2013 – NEW YORK FESTIVALS – SILVER 2013 – NEW YORK FESTIVALS – BRONZE 2013 – NEW YORK FESTIVALS – FINALIST 2013 – NEW YORK FESTIVALS – FINALIST 2013 – NEW YORK FESTIVALS – FINALIST 2013 – NEW YORK FESTIVALS – FINALIST 2013 – NEW YORK FESTIVALS – FINALIST 2012 – NEW YORK FESTIVALS – FINALIST 2012 – ADDYS – SILVER 2012 – ADDYS – BRONZE 2012 – HATCH AWARDS – SILVER 2012 – HATCH AWARDS – BRONZE 2012 – HATCH AWARDS – MERIT 2012 – HATCH AWARDS – MERIT 2011 – HATCH AWARDS – SILVER 2011 – HATCH AWARDS – SILVER 2011 – HATCH AWARDS – BRONZE 2011 – HATCH AWARDS – BRONZE 2011 – HATCH AWARDS – BRONZE 2011 – HATCH AWARDS – MERIT 2011 – WEB AWARDS – BEST SOCIAL 2011 – WEB AWARDS – BEST TRAVEL CAMPAIGN NOTEWORTHY PRESS 2012 - 4th BEST AD OF THE YEAR, BUSINESS INSIDER 2012 - 5th BEST AD OF THE YEAR, BUZZFEED 2012 - TOP 12 ADS OF THE YEAR, BUZZFEED 2012 - #8 ADS THAT GET SOCIAL MEDIA, MASHABLE 2013 - TOP 10 SOCIAL SAVVY AGENCIES, AGENCYPOST 2013 - AGENCY TO WATCH, CREATIVITY frankcartagena2@gmail.com 978.793.1230 EXPERIENCE DDB NY // Copywriter New York, NY November 2011-Present Arnold Worldwide // Copywriter Boston, MA August 2010... http://www.frankcartagena.com/WATER-IS-LIFE http://www.frankcartagena.com/following/frankcartagena.com/WATER-IS-LIFE Fri, 23 Mar 2012 16:00:48 +0000 frankcartagena 3054685 THE CUPS PROJECT One in eight people lack access to clean water worldwide. So we installed drinking cups next to polluted inner city drains, driving home our message that access to clean water is a privilege. Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_9_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_9_1018_o.jpg" data-mid="17417927" border="0" align="left"/> Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_2_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_2_1018_o.jpg" data-mid="17417924" border="0" align="left"/> Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_3_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_3_1018_o.jpg" data-mid="17417926" border="0" align="left"/> Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_7_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_7_1018_o.jpg" data-mid="17417931" border="0" align="left"/> Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_4_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_4_1018_o.jpg" data-mid="17417932" border="0" align="left"/> Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_1_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_1_1018_o.jpg" data-mid="17417933" border="0" align="left"/> Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_10_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_10_1018_o.jpg" data-mid="17417940" border="0" align="left"/> Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_11_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_11_1018_o.jpg" data-mid="17417936" border="0" align="left"/> Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_5_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_5_1018_o.jpg" data-mid="17417937" border="0" align="left"/> Fullscreen <img src="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_6_1018.jpg" width="670" height="418" width_o="1018" height_o="636" src_o="http://payload37.cargocollective.com/1/0/9385/3054685/WATER_6_1018_o.jpg" data-mid="17417938" border="0" align="left"/> THE CUPS PROJECT One in eight people lack access to clean water worldwide. So we installed drinking cups next to polluted inner city drains, driving home our... http://www.frankcartagena.com/GOO-GONE http://www.frankcartagena.com/following/frankcartagena.com/GOO-GONE Wed, 15 Jun 2011 16:53:15 +0000 frankcartagena 352057 <img src="http://payload.cargocollective.com/1/0/9385/352057/googone_dark_670.jpg" width="670" height="867" width_o="1275" height_o="1650" src_o="http://payload.cargocollective.com/1/0/9385/352057/googone_dark_670_o.jpg" data-mid="1552511" border="0" align="left"/> http://www.frankcartagena.com/DUNKIN-DONUTS http://www.frankcartagena.com/following/frankcartagena.com/DUNKIN-DONUTS Wed, 15 Jun 2011 16:53:13 +0000 frankcartagena 441896 IT'S BREAKFAST, NOT BROKEFAST IT'S BREAKFAST, NOT BROKEFAST http://www.frankcartagena.com/VOLKSWAGEN http://www.frankcartagena.com/following/frankcartagena.com/VOLKSWAGEN Wed, 15 Jun 2011 16:53:12 +0000 frankcartagena 1010739 Volkswagen - Too Close from Frank Cartagena on Vimeo. Volkswagen - Too Close from Frank Cartagena on Vimeo. http://www.frankcartagena.com/CHILI-S http://www.frankcartagena.com/following/frankcartagena.com/CHILI-S Wed, 15 Jun 2011 16:53:11 +0000 frankcartagena 516818 PAUL RUDD CALLS ME CLEVER What started as a little pro-active assignment, became much, much bigger. PAUL RUDD CALLS ME CLEVER What started as a little pro-active assignment, became much, much bigger.